About this Chic

Welcome to Chains and Chics

With my love for fashion jewelry, I decided to share part of my happiness with everyone. I've always had quite the collection of glamorous costume jewelry — and honestly, it started long before I ever thought of turning it into a business. Growing up, I was the girl who could never leave the house without a statement piece around her neck. A bold chain, a layered look, a little shimmer — it just made everything feel more me.

I believe that with very minimum effort, pairing a bold, beautiful, or expressive chain with the simplest t-shirt or tank top can make your entire wardrobe feel stylish. It excites me when something so simple becomes a conversation piece — when a stranger stops you just to ask, "Where did you get that?"

That feeling? That's exactly why Chains and Chics exists.

Why Jewelry? Why Now?

For years, I kept my love of jewelry personal — curating pieces for myself, gifting them to friends, styling looks just for fun. But at some point, I realized I was sitting on something special. The joy I felt every time I put on a great chain was something I wanted other women to feel too. So I stepped out of my comfort zone to have some fun — and to build something real.

Every piece in our collection is chosen with intention: bold enough to make a statement, versatile enough to wear every day, and beautiful enough to make you feel like the most stylish person in the room — even in a plain white tee.

"If you do what you love, you'll never work a day in your life." — Marc Anthony

That quote lives rent-free in my head. This is my love. This is my work. And I'm so glad you're here for it.

— Latisha, Founder of Chains and Chics ✨